The Louie Ortiz Group’s luxury real estate marketing expertise has sold millions of dollars of Southern California real estate. The Group attributes this success to the state-of-the-art intelligent media and technology marketing tools used by The Louie Ortiz Group to market property on a global basis. Their aggressive result-driven approach is very different than traditional real estate agent marketing.
Selling Southern California luxury estate requires specialized marketing systems and strategies that will meet your financial objectives. The Louie Ortiz Group uses a systematic approach to market your property by combining a carefully orchestrated marketing plan to reach the proper audience of buyers qualified to purchase your property.
Since each property is unique, The Louie Ortiz Group will tailor a marketing plan specifically to luxury real estate buyers and brokers to sell your home.
Some components and services The Louie Ortiz Group uses to sell your fine home or estate may include:
- Market Evaluation
- Pricing Strategy
- Social Media Strategies
- Property Videos
- Customized Marketing Solutions
- Virtual Tours
- Property Website (Stand-alone Custom Flash Website, click here for a sample)
- Customized Property Presentation CD
- Email Marketing Campaigns
- Property Showcase on Numerous Websites
- A Range of Local, National and International Print Advertising
- Full Color Property Brochures
- Professional Day and Evening Photography
- Targeted Direct Mail Campaigns
- Broker Targeted Advertising and Marketing
- Technology Based Marketing Strategies
- Press and Public Relations networking events
- Regular Communication and Updates
To learn more about just a few of the technology component employed by The Louie Ortiz Group, please preview some of the following information. To learn more about how The Louie Ortiz Group luxury marketing systems, please call us for a complete listing presentation at (858) 259-1126.
The Louie Ortiz Group’s Powerful Media Based International Marketing
The Louie Ortiz Group’s Intelligent Internet Marketing Strategies
According to the 2008 National Association of Realtors Profile of home buyers and sellers, 87% of homebuyers use the internet as an information source. While many traditional real estate agents and companies are beginning to use the internet to market real estate, The Louie Ortiz Group understands that marketing property is so much more than just putting a property on a website or websites. The internet is constantly changing and so are the innovative ways The Louie Ortiz Group uses the internet to market luxury property.
According to a recent Forbes Magazine Article:
“Innovation isn’t just transforming the way we use the Web, it’s rapidly changing the competitive landscape too. Some of the predictions of the ’90s are finally coming true: Browsers have morphed into platforms for applications including e-mail, word processing and real-time collaboration. A decade ago, few would have predicted Google would build its own browser, turn that browser into an operating system, build an OS for smart phones, or go head-to-head with Microsoft Office. And the idea that Microsoft would ever take Office into the cloud was at one point unthinkable, but that’s happening now too. Meanwhile Google, and more recently Microsoft, have become full-fledged advertising companies–in competition with traditional media giants. Again, no one saw this coming”
The Louie Ortiz Group internet marketing campaigns are constantly transforming to keep pace with internet technology changes and luxury property buyer habits. These smart marketing campaigns are designed to specifically target market qualified buyers for specific properties. How is this accomplished? Meet with The Louie Ortiz Group and let them explain the differences between more traditional internet advertising and transforming intelligent based luxury property internet marketing – there is a significant difference.
The Louie Ortiz Group’s Social Media Marketing for Your Luxury Property
The Louie Ortiz Group promotes that Social Media is rapidly becoming with proven results a viable marketing method to promote luxury real estate. What is Social Media? Social Media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
Common forms of Social Media include:
- Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.
- Grass-Roots: direct action, information, dissemination such as public speaking, installations, performance, and demonstrations.
- Electronic media with ‘sharing’, syndication, or search algorithm technologies (includes internet and mobile devices).
Social Media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these Social Media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.
Marketing your luxury property with The Louie Ortiz Group using Social Media is advantageous and powerful because Social Media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one-to-many) into Social Media dialogues (many-to-many). According to Facebook, one of the many Social Media networks used by The Louie Ortiz Group to market real estate, there are over 250 million people using the site alone as of July 2009. Facebook is only one site and its rapid growth illustrates that people want to stay connected with each other through Social Media. Social Media networking supports the democratization of knowledge and information, transforming people from content consumers into content producers.
While The Louie Ortiz Group also incorporates media-rich print and video advertising and marketing campaigns, marketing luxury real estate through Social Media are distinct from industrial media, such as newspapers, television, and film (mass media). While Social Media are relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant resources to publish information. The Louie Ortiz Group has seen a decrease in the use of industrial media to market luxury homes because it appears that many prospective buyers are using more internet-based tools to find property. These more industrial forms of marketing are also not bringing the number of qualified buyers that they did in the past.
One characteristic shared by both, Social Media and industrial media, used to market luxury real estate is the capability to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people. The Louie Ortiz Group targets specific demographics to promote its listings to find a large group of qualified buyers that will be interested in specific properties – your luxury property.
Social Media marketing by The Louie Ortiz Group is not just putting the real estate listing on a blog, website or media platform, but specifically targeting campaigns to reach potential buyers and tracking these results. When you meet with The Louie Ortiz Group, they will explain in more detail how this state-of-the-art marketing platform is a powerful marketing addition for your luxury property.
The Louie Ortiz Group’s Video Marketing for Luxury Real Estate
According to a study by Google and AOL conducted by market insight and information group TNS, 75% of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year. Search engines also place high importance on videos and often videos are first in online search results before static websites.
The Louie Ortiz Group promotes many of its luxury real estate listings using this highly visual media because video is more powerful and compelling than print media alone. The Louie Ortiz Group recognizes that the purchasing decision for many luxury real estate properties is often emotional for many buyers and video better engages buyer’s emotions than print or other forms of marketing. Video is also a powerful addition to The Louie Ortiz Groups websites by creating more visual information about the luxury property. Videos of luxury properties can also be launched on various media platforms besides websites alone making them an ideal medium to target a specific market.
The internet is rapidly becoming a video-based platform with more than just text and photo based websites. With more and more video sharing websites popping up, and more advertisers pouring their budgets into online video advertising, the predictions of increased video usage on the internet appear to be true.
The Google study also reports that 78% of people feel that online video ads provide as much or more of an opportunity to learn about a product or service than television, and 63% said they prefer video sites to include advertising if it helps keep content free. The data strongly suggest that marketing using video is becoming much more accepted and common place.
Additionally compelling data from the study reports that 64% of respondents have taken action after seeing an online video, 44% going to the advertiser’s website, 33% searching for a product or service, and 21% discussing the advertised product with friends or family.
Learn more about power of The Louie Ortiz Groups luxury real estate video marketing campaigns by meeting with a representative.